Barcelona Olfaction Week (BOW) is an international event to promote the perfumery industry innovation, the olfaction science, and the beauty culture in general. It is a week full of physical and digital activities boost by the Spanish perfumery industry historically located in Barcelona. During that week, Barcelona (and its surroundings) becomes the city of perfume concentrating different cultural, scientific and artistic activities always focused on the world of smell and perfume.
To sum up, BOW was born with the vision of projecting the world of perfumery and its special historical relationship with Barcelona.
2020 is the first edition of the Bow, but in fact, the main activities has been carried out individually during the last years to be finally grouped in this joint global event.