¿What is Barcelona Olfaction Week?

Barcelona Olfaction Week (BOW) is an international event to promote the perfumery industry innovation, the olfaction science, and the beauty culture in general. It is a week full of physical and digital activities boost by the Spanish perfumery industry. During that week, Barcelona (and its surroundings) becomes the city of perfume concentrating different cultural, scientific and artistic activities always focused on the world of smell and perfume.

2021 is the second edition of the Bow, but in fact, the main activities has been carried out individually during the last years to be finally grouped in this joint global event.